Buoyed by the success of its grand series smartphones ZTE has launched a 5-inch HD screen smartphone ZTE GEEK, powered by Intel’s new 32nm Atom processor platform Z2580. The price of the phone has not been revealed.

This is an indication that ZTE is now eying the high-end smartphone smartphone market which was part of its 2011stratetgies.

ZTE GEEK was announced at the Intel Developer Forum (IDF) Spring 2013 at the China National Convention Center in Beijing.

The ZTE GEEK has a 5-inch HD screen with resolution of up to 1280×720. It runs on the Android Jelly Bean OS and has 8GB eMMC+1GBRAM. It sports has an 8-megapixel rear camera, 1-megapixel front camera, an LED supplement light, and a 2300mAh large-capacity battery.

The phone is powered by the Intel’s new 32nm Atomprocessor platform Z2580, which has a CPU frequency of 2.0GHZ.

“Our recent collaboration with Intel on the ZTE GEEK builds off of the success of the Grand Series and further enhances our competitiveness in the high-end smartphone market,” said ZTE EVP and Head of the Mobile Devices Division  He Shiyou. “This partnership also will improve customer experiences by providing them with more choices in the market.”

When Intel first entered the mobile microchip field in 2012, ZTE released its first Intel-based smartphone, the Grand X IN, shortly thereafter. This allowed ZTE to become the first company to launch a flagship smartphone powered by an Intel processor in the European market. The Grand X IN later became become the best-selling smartphone in Austria.

Over the past two years, ZTE has stepped up efforts in the smart device arena. The new Intel phone is a significant component of the company’s 2011 strategy to shift toward high-end products.